ABOUT US
Founded in 2015, Suramya is a ready-to-wear fashion brand, curating sophisticated and timeless styles inspired by indigenous textiles, crafts, and prints. All the designs and styles have one thing in common - the uninhibited play of prints that breathes life into the unconventional and evolved silhouettes. The name that symbolises beauty and charm, Suramya truly celebrates the inherent beauty of a woman by reflecting her personality and energy through what she wears.
Meet the founder
Eti established Suramya in 2015 combining her Jaipur roots with her experimental style sensibilities to create ready-to-wear ethnic and indo-western fashion collections. Her future vision for the brand finds roots in her journey to finding Suramya which in Eti’s case, wasn’t a spur-of-the-moment decision. In fact, it has been more of a culmination of an idea that was nourished and fueled by multiple personal experiences, certain life-altering events, and people that are closest to her heart.
After completing her MBA in family business management, Eti was closely involved in her father’s business of home textiles manufacturing and retail for years. Her fascination for prints and patterns grew with time and Eti realized that her love for prints is in fact a trait she has inherited from her late mother, Sunita Gupta. Determined to carry on her mother’s legacy while embarking on her own journey of motherhood, Eti channeled her emotions into building Suramya.
“For more than 14 years, designing has been the fundamental way to explore my being. When I found myself embarking on a transformative personal journey to becoming a mother, I was captivated by the numerous roles that every woman has to fulfil every day. This introspection led me to find Suramya, where every piece of fashion is a testimony of the versatile lives that we live.”
- ETI JAIN (FOUNDER) -
"My mom has been my muse, my mentor, my role model, and the ultimate fashion icon. She always had a keen eye for everything design. I let her style, her choices, her personality, and her beliefs guide me. Everything that I create has a part of her and she lives on…"
Our Design Philosophy
Crafted in Jaipur for the world
Our design philosophy imbibes our core value of making timeless fashion pieces and we constantly achieve this by blending aesthetics with comfort. The design language, on the other hand, draws inspiration from the vast cultural diversity of Rajasthan weaved into narratives of modern living.
Inclusivity and Universal Appeal
Our Designs are versatile and can be styled in multiple ways to suit different occasions,
body types, and personal styles.
Print-Centric Creativity
Suramya focuses on unique, original prints that stand out. The prints reflect the brand’s identity and resonate with a broad audience.
Comfort and Wearability
We use high-quality, comfortable materials that are suitable for various climates and can be worn throughout the year.
Sustainability
Whenever possible, we use sustainable fabrics and environmentally friendly production methods and create garments that are durable and timeless, encouraging long-term wear rather than fast fashion.
Functional Aesthetics
At Suramya, we maintain a balance between simplicity and sophistication in designs, ensuring they are accessible but still stylish and relevant.
Cohesive Collections
Our collection tells a story and our inspired by a particular theme that resonates with the our brand’s vision of inclusivity and universal appeal.
BEHIND THE SCENES
From selecting the finest indigenous textiles to collaborating with skilled artisans, every step is a testament to our commitment to quality and authenticity. Our design team meticulously transforms these materials into contemporary pieces, ensuring each creation reflects the unique blend of cultural richness and modern elegance that defines Suramya.