Eti established Suramya in 2015 combining her Jaipur roots with her experimental style sensibilities to create ready-to-wear ethnic and indo-western fashion collections. Her future vision for the brand finds roots in her journey to finding Suramya which in Eti’s case, wasn’t a spur-of-the-moment decision. In fact, it has been more of a culmination of an idea that was nourished and fueled by multiple personal experiences, certain life-altering events, and people that are closest to her heart.
After completing her MBA in family business management, Eti was closely involved in her father’s business of home textiles manufacturing and retail for years. Her fascination for prints and patterns grew with time and Eti realized that her love for prints is in fact a trait she has inherited from her late mother, Sunita Gupta. Determined to carry on her mother’s legacy while embarking on her own journey of motherhood, Eti channeled her emotions into building Suramya.
“My mom has been my muse, my mentor, my role model, and the ultimate fashion icon. She always had a keen eye for everything design. I let her style, her choices, her personality, and her beliefs guide me. Everything that I create has a part of her and she lives on…”Eti envisions creating pieces that embody the woman’s evolving fashion choices through different stages of their lives, allowing them the freedom to be themselves.